Graphic Design III Process

I created the Mood boards that went into the client brief presentation  

Client Overview Our client is Train Up First or better known as TUF. TUF develops life skills curriculum to help students build character from the INSIDE OUT by equipping them with gratitude that creates positive change, dedication to reach new levels, and good habits that define their values. TUF is a content company that started around a kitchen table 7 years ago with 5 struggling student-athletes that were failing academically and unable to meet the requirements to accept the athletic scholarships that Division 1 Universities had offered to them. TUF lessons build constructive social behaviors, along with kindness and empathy while reducing depression and stress among students. TUF’s already impacted thousands of students across the U.S. They seek to aid in the betterment of student athletes across the country. Currently using print booklets, TUF is looking to switch to a completely digital platform. With their digital courses, students can learn from anywhere, anytime...